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A project summary PDF summarized my design process, user testing & iteration, UI/UX design, and problem-solving.
8 weeks (2021)
Design Lead, Visual and Interface Designer, Interaction Designer, UX Researcher
Erin Mills, Megan Tay, Lim Ing, Jungmin Ahn
Figma, Photoshop, Illustrator, After Effects, Procreate
Small businesses and consumers experienced difficulties in transactions using cryptocurrency due to the complex trading system and price volatility. To many, the concept of crypto is a large grey area, often associated with scams and crime. This lack of trust and grasp deters people away from using it as a method of payment.
RevoPay aims to familiarize common folk with cryptocurrency for transactions, by giving the mysterious concept a familiar face, and packaging key technicalities of crypto into a social and accessible paying application. Like other crypto wallet, RevoPay has a trading and coin acquisition function that equips all levels of users with the information they need to make trading decisions. RevoBiz, the business version of the app, supplies owners with various insights, on top of quick, zero-fee transactions, at a monthly subscription fee depending on the bussiness’ earnings.
International Design Excellence Awards (IDEA)®, 2022
Cyptocurrency, or crypto, is a decentralized digital money based on blockchain technology that to record transactions and issue new units. However, small businesses and consumers experienced difficulties in transactions using cryptocurrency due to the complex trading system and price volatility. Other crypto transactions have large fees, such as platform commissions, and transfer fees, which is counter-intuitive to transactional and business usage.
Besides, to many, the concept of cryptocurrency is a large grey area, often associated with scams and crime, the negative image of cryptocurrency makes it feels unsafe and illegal. This lack of trust and grasp on cryptocurrency deters people away from using it as a method of payment.
To gain insights into deterrence towards crypto and gauge acceptance.
We set up interviews and culture probes to study non-crypto user’s perception on crypto and their payment behavior.
To gain insights on their current experience with crypto and how they utilize it in daily life.
We set up in-person and online interviews to gain their experience on crypto, and how did they start using it.
To further understand their business operation, problems and potential opportunity areas.
We set up in-person interviews to understand how they operate their business and their pain-points on transactions.
To gain insights into the image of crypto and gauge general knowledge in a global scale.
Our survey has reached global users from 32 different countries and received a staggering amount of responses.
The difficulty to retain complex concepts prevent users from fully understanding much material on crypto, creating knowledge gaps. These knowledge gaps creates unknowns and ambiguity around the subject, deterring people from stepping into the realm of crypto.
Our area of focus - retail transactions - is a familiar territory for the average consumer. This familiarity and design space mean we can build trust by providing only information that is targeted and relevant.
The adoption of crypto as a payment method is highly dependent on the success of its social acceptance & prevalence. This social acceptance can be quickly generated through group adoptions or guides that act as reassuring figures.
Cryptocurrency has a general association with scams, instability, security breaches, and criminal activity. It also has a poor reputation at being eco-friendly, but efforts are being made to tackle the issue of sustainability.
Businesses are willing to include crypto as a payment option, but need other payment methods for universality. They also see stablecoin as a viable, more feasible form of cryptocurrency for transactions.
Current platforms take a percentage of profit and transactional refunds can take months to be settled. Crypto transactions can also give business owners more control over disputes, as current platforms tend to favour customers.
The downside is that if unregulated, these irreversible crypto transactions can be abused by retailers. With quicker transactions, business owners can place and retrieve money into crypto faster, earning more profit and making lesser losses.
*For data analysis, insight translations, persona, and competitive studies
To streamline the payment between small businesses and their consumers, by fostering the social adoption of cryptocurrency.
Assure users of our solution’s security, transparency, and business-friendly processing.
Recreate the familiarity of universal retail transaction methods with crypto to match the user's mental model.
Design around the process of social acceptance using the concept of community adoption.
We created several task-flows for each use cases and scenarios, (figure 1) to identify painpoints and opportunity areas. A journey map (figure 2) was drafted with the idea of building physical events for constructing the social community on the concept of cryptocurrency.
Breaking down each insights we got from the primary and secondary research and ideate solutions based on the “How Might We” thinking process for concept mash-ups (figure 3).
We set the project direction as RevoPay, an app for consumers and personal/friendly transactions; RevoBiz., a business version of RevoPay, designed for merchants; and RevoShop, in-real-life events to rise the soical adoption of cryptocurrency through concept’s tangibility.
Initial task flow for making a payment with RevoPay and coin acquisition
Low-fidelity RevoBiz. prototype, business management, and project link feature
To uncover user’s mental model of making and receiving a payment, and to see if the terminology we provided suit user’s knowledge on cryptocurrency.
To ask participates to complete tasks in their own environment using their own devices and provide feedbacks. The remote testing was conducted during Covid-19 lockdown.
To measure usability problems in the UI design. Involved expert examiners to review prototypes and provide experienced feedbacks to enhance the product experience.
RevoCoin, to ensure the safety, speed, and cost-efficiency of the currency for our users, while optimizing it for retail transactions.
Crypto’s volatility is counter-intuitive to transactional use, which deters consumers and businesses away from utilizing it.
RevoPay’s own issued stablecoin that backed with the fiat USD. Stablecoins were originally used for crypto exchange.
Same benefits like traditional crypto as being secure and fast, but less volatile, which is ideal for retail transactions.
A medium to help people adapt the concept of cryptocurrency in an easy, smooth, and less-risky way.
RevoPay aims to familiarize common folk with cryptocurrency for transactions by giving the mysterious concept a familiar face and packaging key technicalities of crypto into a social and accessible paying application. Users can manage crypto as a crypto card wallet. RevoPay is also set to build social interactions through the app with a unique Community feature, allowing both consumers and business users to interact and grow the social adoption of cryptocurrency.
RevoShop is a variety of physical pop-up events to strengthen the global community of crypto, instead of virtual. To generate excitement around the service and ease users into the concept of paying with crypto. At these pop-up store events, users can speak to our staff to get walkthroughs on RevoPay and crypto. Users will also get the chance to physically experience RevoPay, as the vendors at the event utilize our service.
RevoBiz., the business version of the app, supplies small business owners with various insights, on top of quick, zero-fee in-house transactions, at a monthly subscription fee depending on the business's earnings. RevoBiz. allows business owners to receive payment in the form of cryptocurrency by generating address codes that could be used for on-ground payment transactions and check-out links for particularly eCommerce usages.
RevoPay aims to familiarize common folk with cryptocurrency by giving the mysterious concept a familiar face. The app is designed based on the universal mental model of payment. From our research shows that a “Card” design appearance could best present cryptocurrency to crypto-beginners.
RevoPay packages key technicalities of cryptocurrency into a novice-friendly way to aid information digestion, and compile content into an easy-to-follow manner, avoiding mental overload for especially beginners.
RevoPay is designed to provide quick payment transaction from easily scanning QR code from merchants. Eliminating the complicated learning curve of address code and blockchain knowledge.
The RevoPay community, made up of individuals ranging from novices to experts, allows new users to quickly learn about crypto within their social circles, and experts to share their thoughts on trending topics and news. RevoPay aims to make cryptocurrency sociable.
RevoShop, to generate trustfulness and
excitement around the service and ease users into
the concept of cryptocurrency.
The adoption of crypto is highly sociable, however due to people’s bad perception, crypto needs to be reintroduced in a trustworthly way.
A variety of physical “in-real-life “pop-up events to strengthen the global community of cryptocurrency.
The physcial aspect is highly important in terms of trust building, since crypto has a general association with online scams.
Customers can get walkthroughs and clarifications on RevoPay and crypto from the staff in RevoShop.
Access product catalog and direction of RevoShop events on the RevoPay app. Or get entry pass for exclusive events.
RevoBiz., supplies small businesses with various insights, designed specifically for managing transactions, receiving instant payment from customers, and creating unique “check-out links” that for particularly eCommerce usages.
RevoBiz. enables businesses to receive payments by generating receiver’s QR code, which can be displayed on-ground. Consumers can make a payment easily by scanning it with RevoPay instead of entering the long address code from the merchant.
Businesses can create check-out links for each individual product, coded with price and accepted currencies (coins), where consumers do not required to enter payment amount manually. Best use for online payment and eCommerce.
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+1 (347) 827 5445
