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8 weeks (2023)
Design Lead, Visual and Interface Designer, Interaction Designer, UX Researcher
Satchel Hallmark, Juan Restrepo, Francesca Chiarella
Figma, Photoshop, After Effects
Seasoned adults (55+ years old) lack access to engaging and accessible resources for learning new skills, hobbies, and entertainment which often leads to disengagement and social isolation, negatively impacting their quality of life.
LiveIn is the only social network platform in the market that provides an educational component specifically designed for seasoned adults (55+ years old) with informative and engaging content through short-format videos. Our service seeks to foster a strong community among seasoned adults by encouraging an active lifestyle and the development of new skills, and ultimately make them feel valued and connected with friends and family in their community.
In 2022, our population surpassed 8 billion, and the 4:2 birth-to-death ratio we currently experience is contributing to our population's rapid growth. The population is anticipated to increase by 276,035 people daily in the present year. In 2020, the global median age was 30.9, and by the end of the current century, it is predicted to rise to 41.3. We live in an aging society, yet despite these startling facts, there isn't a single social media network dedicated to the older generations.
Seasoned adults (55+ years old) lack access to engaging and accessible resources for learning new skills, hobbies, and entertainment which often leads to disengagement and social isolation, negatively impacting their quality of life.
To uncover seasoned adults’ social media usage, and how do they access to the internet and stay up with trends.
Our survey has received 35 responses from adults over 55 years old to gather quantitative data.
To understand the pain, gain, and desire of seasoned adults, what skills, hobbies, and entertainment are they seeking for?
We conducted interviews with adults over 55 years old to gain a deeper understanding on their life before and after retirement.
To connect seasoned adults with short-format videos, offering learning, entertainment, and social connection opportunities.
Provide engaging and accessible learning opportunities, as well as tutorials and entertainment videos.
Encourage seasoned adults to continue discovering themselves with novel hobbies that have never tried before.
Help to combat social isolation and disengagement among seasoned adults within their society.
By utilizing the insights gathered from interviews and surveys, we applied the practices of Design Management that guide our concept development, for example:
Personas (figure 1), to visualize our potential users; Value Propositions Canvas (figure 2), to analyze the pains, gains, and jobs to be done for the personas; Value Pillars & Core Drivers (figure 3), to discover the core value and enablers of our concept; ZAG Strategy (figure 4), to differentiate our product from competitions and drive creative decision-making [Neumeier, M. (2006). ZAG: The number one strategy of high-performance brands].
To identify the position of our concept in this rapidly-changing market, we applied Competitive Analysis (figure 5), to discover potential competitors and complements in the field of SNS in adults over 55 years old; Blue Ocean Strategy Canvas (figure 6), to analyze the business model of competitors and where our product positions using ten attributes to rate performances.
The low and mid-fidelity app prototypes of LiveIn were created to visualize the concept of providing relevant and educational content for seasoned adults through short-format videos, and empowering them to trust their capability on trying novel hobbies.
Initial prototype of the LiveIn App
To uncover seasoned adult’s mental model and how their domain knowledge is structured, and it serves to create a labeling & iconography system that matches their expectations.
To validate the overall interactions, visual identity, and experience of the digital prototypes through mission-oriented usability tests on seasoned adults.
Using the matrix of Tognazzini’s First Principles of Interaction Design to measure usability problems in the UI design. Involved expert examiners from Amazon, IBM, Samsung, and Splunk.
Discussion guide
created for user testings
LiveIn is the only SNS that provides an educational component for seasoned adults (55+) with engaging content through short-format videos.
Seasoned adults lack access to engaging and accessible resources to tackle disengagement and social isolation.
Enhance seasoned adults’ life with new hobbies and interests learning through short-format videos.
Empower seasoned adults to continue discovering their ability to try activities that they never thought capable of.
Introduce short-format videos to seasoned adults, a novel way of entertainment to bridge the generation gap.
Social media networks have rapidly grown over the last decades and there’s yet a platform that targets seasoned adults (55+). Unlike competitors like Facebook, Instagram, and TikTok, LiveIn differentiates itself by the design and curation of educational videos to encourage an active lifestyle and build a community.
LiveIn seeks to foster a strong community among seasoned adults by encouraging an active lifestyle and the development of new skills through engaging short-format video form content.
Information architecture:
Site map of LiveIn
As people age, their attention span tends to decrease, and they may find it challenging to focus on longer videos. Short-format videos can cater to this by delivering concise, easy-to-digest information in a shorter amount of time.
Short-format videos can also provide a sense of social connection and community for older adults, who may feel isolated or disconnected from others. They can share and comment on videos, engage with other users, and feel a sense of belonging in the community.
Given that the state of Florida is a popular destination for retirees and seasoned adults, LiveIn will focus its launch strategy in Sarasota, Ft. Lauderdale, Naples, Daytona Beach and Ft. Myers since these are major hotspot for the targeted demographic. LiveIn will launch into the market with the following 3 phases:
MVP: Offers free App with access to video contents. This phase focuses on introducing and testing our product in the market.
LiveIn 2.0: Adds the ability to promote events and links products to videos to encourage cross selling.
LiveIn Premium: Allows users to host their own events and gives them access to special deals with key partners.
colincheng1028@gmail.com
+1 (347) 827 5445
